As the goal of emission peak and carbon neutrality is proposed, modern power system will develop into a new power system. Integrated energy service, as one of the products of new power system, has great market potentials. Therefore, how to quantitatively assess the real investment potentials and market benefits of various integrated energy service projects in different districts has become a pivotal issue. In this paper, a kind of market potential analysis method of integrated energy service in new power system is put forward. First, the largest market potential was evaluated. Then, based on the diffusion theory, the potential analysis model and parameter modification were proposed to calculate the actual market scale. Moreover, economic, social and environmental benefits of those integrated energy service projects were analyzed. Last but not least, Jiangyin District was taken as an example for case study, together with related suggestions for integrated energy services.

carbon neutrality, new power system, integrated energy services, market potential, Bass model